Case Study : Muscular Dystrophy Association

Like many charities, the MDA recognised the need to have a good marketer driving their business in Deborah Baker.

Deb had come from a long background of acquisition marketing for both corporates and charities and was doing well with shifting the organisation forward. However, one thing Deborah missed was the wider team of like-minded expertise to challenge her thinking and provide alternatives to her thoughts and ideas. Unfortunately like many charities, the small team just wasn’t equipped to offer an additional viewpoint or fresh eyes on her strategies.

The MaxMentor programme helped Deb as a strategic sounding board on her immediate initiatives – enabling her to consider fresh ideas and confirm her thinking around the best way forward for MDA. As outsiders to the organisation and unaware of restrictions, policies and politics we can be focused on the business’ marketing goals – helping to give smaller teams the bench-strength and support they need.

Here’s what Deb said about working with a MaxMentor:

No matter what experience you have in marketing, it’s the kind of work that continues to evolve and change, there is always something new you can learn and having a one on one mentor meant I could continue to grow the work I was putting out and help make it the best it can be.

Deb Baker, Marketing Manager
Muscular Dystrophy Association

md

MDA Marketing Manager client interview

1. What did you hope to get from working with Max Marketing when you started out?

A fresh perspective! This was the biggest thing I felt our marketing and fundraising needed. Often you get so bogged down getting your massive ‘to do’ list completed, you simply can’t see the wood for the trees. I also had a huge challenge in developing new telefundraising strategies, which included packaging the support services we provide for people with disabilities, into something people wanted to financially support. This is a huge challenge, as the not for profit sector, is the most competitive industry I have ever worked in, there are so many worthy causes out there asking for the same dollar!

2. How could charities and SMEs benefit from a marketing mentor?

Often working for small organisations you are the sole person in charge of marketing, from start to finish. Those that have worked as part of a bigger marketing team in large organisations understand there is a huge benefit in brainstorming. Generating ideas and sounding your strategies and concepts off others with the expertise, can strengthen your plans hugely. I think all organisations should invest in mentorship, both to benefit the business and the development of their staff. If you can’t afford a full time marketer as part of your permanent staff then this is a great option to get the marketing support you need, when you need it.

3. How has having  marketing support helped your business generally?

It helped to breathe new life into my work and it was amazing how having someone with the expertise working alongside me, helped to pick out things I had missed or concepts that worked but I had moved away from. It really helped to revitalise our programmes.

4. What was the most useful aspect of working with your MaxMentor?

No matter what experience you have in marketing, it’s the kind of work that continues to evolve and change, there is always something new you can learn. Having a one on one mentor meant I could continue to grow the work I was putting out and help make it the best it can be.

5. What would you suggest to another business thinking of undertaking a marketing programme with Max Marketing?

Invest in this resource, there is nothing like having an experienced strategic marketing working alongside you to build your business. It’s something that every business should factor into their annual plan. Professional considered marketing strategies implemented well, is a vital part of any successful business or organisation.

6. What should they do to get the best out of working with us?

Before you even begin, ask yourself and your business some important questions. Figure out exactly what you need help with and what you are trying to achieve. What’s holding your business back? From there set yourself clear goals for your marketing and work on them step by step.