To make it easy for customers we have priced plans to give you a fixed idea of how much your marketing will cost. The programmes are developed so that you get a consistent approach to your business from all the Max Marketing strategists.
Choose from the plan below or build modules to create a bespoke programme for your business. Alternatively try our selector for the programme that best suits your business needs here:
This programme delivers the essentials. Even performing companies can miss some key steps around identifying target audience correctly, which can lead to a promotional campaign being off-target at a later date.
For those companies who need a wider focus, we can add this Basics module in a plan builder that includes other things such as acquisition or brand essentials. Save your money down the track – get the basics right with this must-have programme for start-ups and SMEs.Programme Includes:
- Review of what makes your business different
- What success looks like for you
- Overview of your product and communications
- Who your ideal customers should be
- Development of initial marketing plan
- Setting 30, 60 & 90 day actions
- Cost up to 3 tactical initiatives to drive your business
Branding is such a misunderstood science. A brand is not a logo, it’s what your customers and market think you represent. If you don’t have your Brand in the right place, MaxBrand Essentials is…well, essential.
In this programme we act much like a Chiropractor, straightening out the core proposition of your brand, aligning values and creating an activation campaign that is built on tangible features and benefits that customers can understand.Programme Includes:
- Brand touch points review
- Insight and feedback on your brand positioning
- Value Proposition alignment
- Brand Moments of Truth analysis
- Brand DNA development
- Brand Activation plan
*Typical cost $2750 – $6500 inc GST, NB this does not include any creative refresh of the existing brand, please allow additional $10k for this process and creative output (undertaken by partners or your preferred design agency).
You have a bright idea to bring your inventive concept to market, yet many new business ideas fail within the first 2 years. The difference between success and failure is often not the innovation behind the idea, but the execution. That’s where we can help.
In this Go To Market process we will help you to identify where your product or service fits into the market – where it is currently underserved or ripe for disruption. We will help you to close up gaps in your offer and show you how to frame your proposition engage your prospects and convert them into customers. Then we will show you how to communicate this offer to the big wide world, making the best use of your scarce resources – time and money. This programme includes:
- Investigation into the market for your product/service
- Selection of your ideal target customers
- Identification of levers and touchpoints that will engage your audience
- Development of your brand story
- Media channel selection for acquistion
- Tactical launch plan to establish and create awareness of your product
*Typical cost $6950 – $15,500 inc GST, depending on size and scale of initial research and journey planning. NB if an external market evaluation of non-customers is required, database purchase costs are not included in this price. Brand elements and design including website development not included in this strategic planning programme.
You may already know what is ailing your business, or you just want to do something to inject some life into your promotional efforts.
Based on SMART goals, we will put in place an activity with the lowest investment to output the highest return. This could be a sales management programme, adjusting your pricing, or a PR activity that gets you out there and noticed.Programme Includes:
- Qualification of your key objective
- Exploration of possible tactical initiative with strongest ROI based on your business objectives
- Development of one initiative to achieve goal
- Implementation & execution of activity
- Tracking and assessment of effectiveness
- On going plan of attack to sustain activity
*Excludes GST. Programmes tailored to your needs and budget
If you are committed to really shaking things up for your business, this programme will give you the stable foundations upon which to build a new direction and growth.
This could be a repositioning or rebrand to re-engage customers & prospects, or planning for new product development or finding ways of bringing down your price and driving up your volume and beat your competitors to the door.Not for the faint hearted – this journey will be fast and with foot flat to the pedal to get some good results to drive your business.Programme Includes:
- Mystery shopping your business and your suppliers
- In-depth interviews with key clients
- Competitor product & service review
- Interviews with staff & innovation development
- Identifying the levers that are being used in your business to generate results
*excludes GST. All programmes quoted based on derived plan.
This is a great starting point review of your marketing.
A MaxAudit will give you an indication of the critical points in your business that need attention, as well as a remedial script that will correct any issues.
A 25-point review of brand communications, enquiries & conversions
- Brand review
- Messaging consistency
- Customer service
- Product positioning
- Promotional effectiveness
- Physical presentation
- Pricing assessment
- Customer engagement
- Online activity
- ROI & Sales performance
PLUS – optional: Gap analysis, in-depth comms review, value path and refocus plan ($1500)
Typical cost $4250+GST. ($6750 with optional Plan add-ons).
Franchisors empower and trust their Franchisees with local area marketing, by giving them tools and a national brand to leverage. Unfortunately though for many franchises this can be a tricky task to implement both from lack of understanding about the intricacies of marketing planning and from a lack of time and resources to do this well.
Fortunately help is at hand!After working initially with the master franchise on setting rules and understanding brand vision and structure, we integrate with a local Max Team on the ground in the Franchisee local area to deliver a customised plan that engages local prospects and maximises use of budget in the right areas to deliver results.Our plan for Franchises includes:
- Local Engagement Planning
- Acquisition campaigns
- Retention campaigns
- Re-activation of lapsed customers
- Using databases effectively and building new databases
- Developing loyalty and referrals
NB – this programme often qualifies for Business Capability Funding through the NZTE’s Accelerate Success programme, bringing down the total price from $3000 to $1500 for Franchises. Often this cost can be deducted from the Franchisees annualised marketing commitment too. Click here for more details
Annual Action Plan
Have you got your marketing plan sorted? Get it done in a day! This intense one-day programme will ensure that you are ready to take the year by storm with a marketing plan crafted to your immediate business’ needs. This full day workshop will start with a deep dive into your previous results and review what worked and what didn’t – and most importantly, why.
We’ll then review your goals and aspirations for your business around the number of customers you would like to reach, engage, activate and reinstate.We will identify and select our core strategies for driving results and the afternoon sessions are spent wholly on the tactics that will deliver your results during the year.We will allocate with you resources (people and money) to action the plan and leave you with a template to work to that contains the whole plan wrapped in a week-by-week task list of activities that will drive your results.
If you decide, we can also put you onto our 12mth coaching plan and meet with you monthly to ensure you are on track with achieving the plan, collecting results as you go through and generally being accountable to the outcomes we set in session one.
This is a highly intense one-day workshop that will give you the map and the tools to guide your business through the coming year and confidently reach your goals. Its perfect for businesses who are short on time, but committed to making progress and having a plan to show them the way.
- Review of previous activity and outcomes
- Situational analysis
- Tactical results and strategy review
- Insight review
- Goal setting for 2015
- Marketing plan development
- Tactical plan development
- Budget development
- Tracking template development
- Milestone setting and accountability
Places on this programme are strictly limited
Get in touch to book your workshop today.
The Module programmes can be added on to the MaxBasics package to extend your businesses view of critical aspects of the business. Modules cannot be undertaken without another base programme for strategic bias, but can be added on to any other workshop.
We map and create the customer journey for either existing or planned-for customers. This module is bespoke to your business and run as a workshop session with your team.
Whilst acquisition is always the first thought of business owners and leaders. Acquisition planning can take a different form from tactical promotion development. In this module, business leaders will understand how to select products for specific audiences at the right time and learn how relevancy in offer development can increase results and reduce promotion costs.
You will also understand the critical aspects of mapping the response journey for the customer and ensure that you can make engagement easy and enticing.
Branding essentials is a great module to take on to any programme. Whilst business leaders instinctively understand branding is important, it can be a misnomer in that they sometimes refer to the logo when talking about brand.
Brands we love are crafted through careful thought of how a business wants the world to see it – which is everything from how it treats customers to how it operates in its environment. Are you a sustainable business that cares about its global footprint? Do you represent something more than just your product and services? Your brand should be your mirror – reflecting who your business is at its heart.
In this module you can find out how to make that mirror reflect everything you want to tell the world about your business.
Innovation workshop can unplug some new thinking and ideas for the future of your business. Whilst leaders tend to think of innovation as being developing new products or services that will generate revenue streams, this workshop simply helps identify the white space and uncluttered territory for your business in the market.
You will find some simple ideas and tactics you can implement straight away that could be welcome news to existing or lapsed customers – or you may uncover a new strategic direction or untapped target audience that is ripe for the picking.