To make it easy for customers we have priced plans to give you a fixed idea of how much your marketing will cost. The programmes are developed so that you get a consistent approach to your business from all the Max Marketing strategists.
If you are an NZ owned and operated business with less than 50 employees, you may also qualify for funding support for any of these programmes outlined below, through the Government’s Capability Scheme that could co-fund up to 50% of the cost of a Max Marketing programme (up to a maximum of $5000). To find out if your business may qualify visit our Funding Page
This programme delivers the essentials. Even performing companies can miss some key steps around identifying target audience correctly, which can lead to a promotional campaign being off-target at a later date.
For those companies who need a wider focus, we can add this Basics module in a plan builder that includes other things such as acquisition or brand essentials. Save your money down the track – get the basics right with this must-have programme for start-ups and SMEs.Programme Includes:
- Review of what makes your business different
- What success looks like for you
- Overview of your product and communications
- Who your ideal customers should be
- Development of initial marketing plan
- Setting 30, 60 & 90 day actions
- Cost up to 3 tactical initiatives to drive your business
Branding is such a misunderstood science. A brand is not a logo, it’s what your customers and market think you represent. If you don’t have your Brand in the right place, MaxBrand Essentials is…well, essential.
In this programme we act much like a Chiropractor, straightening out the core proposition of your brand, aligning values and creating an activation campaign that is built on tangible features and benefits that customers can understand.Programme Includes:
- Brand touch points review
- Insight and feedback on your brand positioning
- Value Proposition alignment
- Brand Moments of Truth analysis
- Brand DNA development
- Brand Activation plan
*Typical cost $2750 – $6500 inc GST, NB this does not include any creative refresh of the existing brand, please allow additional $10k for this process and creative output (undertaken by partners or your preferred design agency).
You have a bright idea to bring your inventive concept to market, yet many new business ideas fail within the first 2 years. The difference between success and failure is often not the innovation behind the idea, but the execution. That’s where we can help.
In this Go To Market process we will help you to identify where your product or service fits into the market – where it is currently underserved or ripe for disruption. We will help you to close up gaps in your offer and show you how to frame your proposition engage your prospects and convert them into customers. Then we will show you how to communicate this offer to the big wide world, making the best use of your scarce resources – time and money. This programme includes:
- Investigation into the market for your product/service
- Selection of your ideal target customers
- Identification of levers and touchpoints that will engage your audience
- Development of your brand story
- Media channel selection for acquistion
- Tactical launch plan to establish and create awareness of your product
*Typical cost $6950 – $15,500 inc GST, depending on size and scale of initial research and journey planning. NB if an external market evaluation of non-customers is required, database purchase costs are not included in this price. Brand elements and design including website development not included in this strategic planning programme.
You may already know what is ailing your business, or you just want to do something to inject some life into your promotional efforts.
Based on SMART goals, we will put in place an activity with the lowest investment to output the highest return. This could be a sales management programme, adjusting your pricing, or a PR activity that gets you out there and noticed.Programme Includes:
- Qualification of your key objective
- Exploration of possible tactical initiative with strongest ROI based on your business objectives
- Development of one initiative to achieve goal
- Implementation & execution of activity
- Tracking and assessment of effectiveness
- On going plan of attack to sustain activity
*Excludes GST. Programmes tailored to your needs and budget
If you are committed to really shaking things up for your business, this programme will give you the stable foundations upon which to build a new direction and growth.
This could be a repositioning or rebrand to re-engage customers & prospects, or planning for new product development or finding ways of bringing down your price and driving up your volume and beat your competitors to the door.Not for the faint hearted – this journey will be fast and with foot flat to the pedal to get some good results to drive your business.Programme Includes:
- Mystery shopping your business and your suppliers
- In-depth interviews with key clients
- Competitor product & service review
- Interviews with staff & innovation development
- Identifying the levers that are being used in your business to generate results
*excludes GST. All programmes quoted based on derived plan.
This is a great starting point review of your marketing, especially if you have a retail store that needs to increase sales. This programme will review each of your marketing strategies and comms and adjust them to get them working more effectively, from reduction of costs through to increasing engagement and sales.
This check will review key points in your business that indicate the effectiveness of your marketing, contributing to your overall business health. Try out the mini Healthcheck version of this programme here to see how your business checks out.Then we’ll get to work on fixing the parts that will bring the quickest response to the health of your sales and your business. You’ll then get a 90 day and 12mth action plan to drive better results.
A 25-point review of brand communications, enquiries & conversions
- Brand review
- Messaging consistency
- Customer service
- Product positioning
- Promotional effectiveness
- Physical presentation
- Pricing assessment
- Customer engagement
- Online activity
- ROI & Sales performance
PLUS – optional: retail floor review and point of sale material audit ($1500)
Typical cost $4250+GST. ($6750 with optional Plan add-ons).
Are your communications failing to engage the right audiences? Much of activating customers is about how you speak to them across all your channels, and it’s important to get this right, speak with the right voice and say things that will motivate people to become your screaming fans!
MaxCommunications will look at who you are talking to and help you to evaluate the effectiveness of your messaging to get results. This programme will cover:
- Who your customers are and what they want to hear from you
- How to create engaging propositions that are valued by your customers
- Identify the right places to promote your business
- Develop your story and your top-line messages
- Identify the path your customers take to purchase & what they need to move along the engagement funnel.
PLUS – optional: MaxAcquisition, development of a tactical plan to drive growth as identified in MaxCommunications ($1500)
Typical cost $6500+GST. ($7500 with optional Plan add-ons).
If you want to get to grips with what your business does and looks like online, we can help!
From identifying the role your website needs to play in your strategies, through to learning about how to make customers engage with you digitally, this programme ensures that whatever you are doing online, it is in-line with your business needs and getting the right results.
Following a mini workshop to identify your business needs online, this programme will then evaluate your channels and messaging to ensure you are on-track.
- Digital audit of your current online activity
- Setting targets for engagement and response
- Checking brand alignment with online assets
- Website review and optional wire-frame planning
- Social media strategies and tactics
- Editorial content review and recommendations
- Email marketing recommendations for message and automation
- Get in touch to book your workshop today.
Franchisors empower and trust their Franchisees with local area marketing, by giving them tools and a national brand to leverage. Unfortunately though for many franchises this can be a tricky task to implement both from lack of understanding about the intricacies of marketing planning and from a lack of time and resources to do this well.
Fortunately help is at hand!After working initially with the master franchise on setting rules and understanding brand vision and structure, we integrate with a local Max Team on the ground in the Franchisee local area to deliver a customised plan that engages local prospects and maximises use of budget in the right areas to deliver results.Our plan for Franchises includes:
- Local Engagement Planning
- Acquisition campaigns
- Retention campaigns
- Re-activation of lapsed customers
- Using databases effectively and building new databases
- Developing loyalty and referrals
The Module programmes can be added on to the MaxBasics package to extend your businesses view of critical aspects of the business. Modules cannot be undertaken without another base programme for strategic bias, but can be added on to any other workshop.
We map and create the customer journey for either existing or planned-for customers. This module is bespoke to your business and run as a workshop session with your team.
Whilst acquisition is always the first thought of business owners and leaders. Acquisition planning can take a different form from tactical promotion development. In this module, business leaders will understand how to select products for specific audiences at the right time and learn how relevancy in offer development can increase results and reduce promotion costs.
You will also understand the critical aspects of mapping the response journey for the customer and ensure that you can make engagement easy and enticing.
Branding essentials is a great module to take on to any programme. Whilst business leaders instinctively understand branding is important, it can be a misnomer in that they sometimes refer to the logo when talking about brand.
Brands we love are crafted through careful thought of how a business wants the world to see it – which is everything from how it treats customers to how it operates in its environment. Are you a sustainable business that cares about its global footprint? Do you represent something more than just your product and services? Your brand should be your mirror – reflecting who your business is at its heart.
In this module you can find out how to make that mirror reflect everything you want to tell the world about your business.
Innovation workshop can unplug some new thinking and ideas for the future of your business. Whilst leaders tend to think of innovation as being developing new products or services that will generate revenue streams, this workshop simply helps identify the white space and uncluttered territory for your business in the market.
You will find some simple ideas and tactics you can implement straight away that could be welcome news to existing or lapsed customers – or you may uncover a new strategic direction or untapped target audience that is ripe for the picking.