Digital & SME Growth Expert
I love to help businesses grow. With 15 years marketing experience across industries and continents, including global giants such as The Walt Disney Company and Campbell Arnott’s, as well as small New Zealand businesses and everything in between. I have extensive experience developing innovative and profitable strategies and campaigns using smart and measurable marketing techniques that drive revenue growth whilst ensuring efficiency and ROI optimisation across both B2B and B2C, local, national and international environments utilising all aspects of the marketing mix; from all facets of advertising to direct marketing, brand management to digital, PR to social, expos and events, sponsorship and promotions.
I love the diversity that being a marketer provides. From the creativity and innovation to the consumer psychology and detailed analysis and now the importance of data-driven marketing. The challenge to build commercial and profitable strategies in order to drive growth, ensure retention, and develop loyal brand advocates greatly excites me! I believe I have a strong balance of the creative and the commercial, and it is the utilisation and balance of these skills that has led to my strong history of developing profitable strategies across industries.
From the internet’s commercial inception (yes, I am that old!), I have duly followed the ‘latest’ digital trends with both fascination and excitement! I am technically savvy, a certified web designer and experienced in most industry standard digital platforms, including; Google Analytics, SEO, SEM, Facebook Business Manager, multiple CRM, CMS and automation platforms to name a few. I also hold Inbound Marketing and Content Marketing Certifications as well as being experienced in Adobe Suite having freelanced as a graphic designer.
That strong strategic and executional digital experience combined with my broad and traditional marketing experience is a unique combination that makes me an extremely well-rounded marketer from both a strategic and executional perspective. Plus, I’m always good for a laugh and solid and steady under-pressure – I’d like to believe that I’m quite fun to work with.
Get in touch for a 1hr initial planning session FREE of charge.
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