Introduction
Simon is a radio announcer and media salesperson turned marketer.
Before working for Max Marketing, he was marketing manager for a fast-growing company with 50 locations and 3,000 employees throughout New Zealand.
And before this, he was marketing executive and then marketing manager for an entrepreneur-owned, niche financial services business (cash flow services for SME’s).
The most interesting aspect of his time in radio was interviewing guests like Alison Holst, Danny Morrison, Paul Holmes, and Marc Hunter from Dragon.
With over 16 years marketing experience, Simon is a talented and seasoned marketer with a repertoire of skills. He is flexible, adaptable and can easily pick up on the specific requirements of different markets.
Having been both a salesperson and a marketer generating leads for salespeople, he understands how these two functions can best work together to turn leads into sales.
My favourite marketing
Sales promotions, New product launches, Direct or database marketing, R-ebranding, Brand development, Positioning, Value proposition and USP development, Development of new websites, Customer loyalty/increasing customer lifetime value, Advertising campaigns, Putting marketing systems and structures in place, Target market and customer avatar identification, Marketing strategy and planning, Marketing audits