Louise Maxwell MCIM


I started Max Marketing in 2012 with a view of making experienced marketers accessible to small and medium enterprises. I arrived in NZ from the UK in 2000 and worked as a freelance marketer and with print and advertising companies for a number of years – working as a strategic planner for their small and medium business clients.

Throughout my career I came across lots of very talented marketers whom I would from time to time ‘borrow’ from their roles in corporate positions or within creative agencies to assist on an issue for a new client.

In 2012 I finally decided that this service was demanded by more and more businesses, who were grateful for assistance with their strategy and so I launched Max Marketing. I created plans that would ensure my approach and processes that were achieving results could be followed by businesses, regardless of whether I was the marketer working on them or it was someone else. Since then we have grown exponentially with more and more businesses and marketers catching the wave of a new way to match up services with customers who need them now.

My passion in marketing is for achieving growth for smaller businesses. By applying simple techniques (which are still used today in major corporates!) small businesses can get traction very quickly and see the value in understanding their customers and how to talk to them. The knowledge is transferred and I know that they will look at marketing differently from then onwards, ensuring that they will always get the maximum results out of their promotions and communications with their customers.

I’ve had over twenty years experience in marketing, working within corporates, SME businesses and multinationals either as an agency strategist or a marketing employee. My experience includes Financial Services, FMCG, Construction, Insurance, Healthcare, Whiteware, Retail and catalogue marketing and Business to Business services. I operated one of Auckland’s first digital development companies and worked in conjunction with many Auckland Ad agencies in running the strategic arm of incentive marketing.

I can’t decide whether I prefer Business to Business (B2B) or Business to Consumer (B2C) marketing, but mostly I just enjoy the buzz of achieving fast results that drive business growth.

I studied my Honours Degree in Sports Marketing & Management in the UK and went on to study a Post Graduate Diploma in Marketing. I joined the Chartered Institute of Marketing in the UK 1996 by examination and continued to work towards maintaining my accreditation as a Chartered Marketer. When I arrived in NZ in 2000 I quickly realised that the Marketing Association (then the DMA) was not recognised as an international body under the Charter – so I set about working with Keith Norris and the committee to creating a strategic partnership that would enable fellow marketers in NZ to work to the same framework of marketing accreditation. This then allowed me to continue my own commitment to my development under the charter and ensure that others who work under our banner could strive for the same standards within their marketing training and development.

My vision for the future of Max Marketing is to ensure that businesses throughout NZ have access to marketing that actually drives results and goes beyond tactical promotions into the foundations that will deliver sustainable results and achieve the owners’ vision. I am committed to ensuring that the team share and extend that vision bringing their passion and expertise to the businesses who need it, ensuring they strive to help them make their businesses better.

Every client is special to us. We love seeing the result and we love to know that we’ve put you on the right track to achieve your very best.

We’d love you to be part of our story.

“ Thank you so much Louise for all the work you and Max Marketing have done on the Marketing Strategy and Plan for Hairplus. You have gone totally beyond my expectation and best of all I feel ready and more comfortable in taking the business forward in a more organised fashion.
Yem, Hairplus”

Get in touch – I’d love to hear from you

022 080 4557

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