Enko are an NZ owned and operated kitchen hardware distributor that enables manufacturers to produce high quality kitchens.
When we met with Enko they were looking at how they could improve their growth against the increasing threats from much larger international players.
The company needed to consider the best space for them to play in, to give them the strongest chance of winning against the larger, and better resourced international brands.
What was required was a full transformation of their business that leveraged their strengths of excellent customer servicing within their loyal customer base.
We started with an insight project to understand all the areas of the market that were underserved by competitors and in which Enko had already a strong value proposition. This identified some excellence around servicing and stock management that was harder for larger players to match.
We helped Enko to orientate the business around these areas and invest into digital capability that made ordering products much easier for their client base. By re-imagining the entire end to end customer experience, we were able to help Enko build a digital platform from the ground up that was world class and gave them back their comeptitive advantage.
The project ended up with building a new CRM, stock inventory and front end management system for their products which was world class. Working in conjunction with Magbinary, Enko’s new ERP system and front end website provided exceptional customer information, delivery and experience. This resulted in an almost immediate lift in sales, which then saw the business grow to a point that the owner was able to sell a few years ago.
Reviews
Alan Best, Owner (retired)
Why did you/your business engage Max Marketing ?
We asked for help with reviewing our growth strategy amidst strong competition from large global distributors. Max Marketing did research to find out what our customers needed from us and worked with our team to help us turn that into marketing materials.
How did your marketer help you and your business achieve results ?
Adel managed the whole project of the web development and pushed us to invest more into the online part of our business, which eventually paid off for us. After this we felt we could definitely stand shoulder to shoulder with the bigger companies and know we had an offer that was just as good.
Max Marketing helped us to reorganise and redesign our marketing to help us reach customers more easily digitally. This process took a long time but transformed our business, with everything ultimately going online. The project did cost more than we expected initially as we had to integrate our back end systems, but we certainly noticed a lift in our sales within a short period of our new website going online.
Alan Best
Managing Director,
Enko (previous owner)
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