Marketing Audit

Marketing Audit

MAX MARKETING

Audit Your Marketing

A marketing audit is a great way to identify wasted resources and improve your marketing results. Business owners sometimes they think they aren’t spending much on marketing, only to forget to account for the human resource costs or opportunity costs of spending time on one thing which isn’t giving a good return on investment. This is called MROI or AROI (Marketing return on investment or Advertising return on investment). By identifying tactics that are and aren’t performing, the audit can show you where to put more resources or recommend new tactics to get results.

Why you need it

Virtually every company who has been marketing themselves for over a year would benefit from an independent audit. We have come across companies where tens of leads each week were not even captured by an admin team and so were not only being lost but hurting the reputation of the company, and another company who was spending $140k per annum on advertising, before we recommended changes to their plan which reduced costs to $85k and doubled results in two months.

What we do

Our audits cover a 360 view of your integrated marketing processes – so we don’t just look at how many leads your website is getting, we look at how many you are converting and the value those clients are bringing to your business. A mini audit can look at your promotional channels and recommend changes to improve performance of campaigns and a full audit can include the relative performance of your products.

How much does a marketing plan cost?

A Max Mini Audit is $950, and a full audit and report is $1750, depending on the number of products and channels you need to be reviewed. We also offer a FREE Healthcheck which is a 25 point audit of your business systems that feed into marketing to give you top line ideas on how to lift results yourself.

SEE THESE PLAN

Max

Digital

A digitally-focused look at your marketing that will enable you to understand…

Marketing
Healthcheck

Request our DIY Audit only and have an expert analyse your plan and make…

360 Audit Healthcheck

A more in-depth audit that will show you the gaps in your marketing that need…

Enquire Now

Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Digital
    $3250 - $6500 + GST

    A digitally-focused look at your marketing that will enable you to understand where you digital assets in your business are and how to leverage them to drive results. This programme will cover:

    • Review of your digital assets and interpret where they sit in terms of performance indicators
    • Developement of an action plan and set targets for engagement and response
    • Recommendation of changes to ensure brand alignment with story & positioning
    • Understanding SEO structure and how it affects wire-framing of your website
    • Understanding social media planning
    • Editorial content review and planning
    • Understanding of measurement tools (Google Analytics) to monitor results and setting metrics for targets.

    Course is one-to-one training over your specific needs and tailored to your current digital activity, consisting of workshops and homework with guided support to the end of the programme, with optional ongoing coaching. Programme typically takes 3-6 weeks, costs from $3250 - $6500 + GST

    Additional add ons:
    • Development of a new plan for your website structure (wireframe) to maximise conversion and enquiry - $1-3k
    • Content development for your digital platforms - $1-3k

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.



      Marketing Healthcheck

      $499 + GST

      Request our DIY Audit only and have an expert analyse your plan and make recommendations for your business. The marketing health of your business will often dictate its ability to grow, acquire new customers and keep existing ones. This quick health check programme will show business managers where to look for signs of ailing marketing health and how to cure it.

      In this programme you can analyse and review what’s working in your business, and then request for a senior marketer to review your responses with you in a 1hr video session to make recommendations as to what you need to focus on to enable your goals.

      Simply fill in the form below to get started with the initial questionnaire and customised report.

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.



        360 Audit Healthcheck

        $1250 + GST

        A more in-depth audit that will show you the gaps in your marketing that need to be addressed in the coming months. Good for companies who already have a marketing plan but are struggling to meet some of their goals.

        In this plan you will learn how to:

        • Review all parts of your marketing and know what to look for in your audit.
        • Set goals that are linked to your business plan.
        • Build a marketing plan that addresses your weak areas.
        • Choose appropriate channels and tactics to improve your marketing.
        • Set your budget for bringing in new customers.
        • Track and check the performance of your campaigns.

         

        Interested?

        Find out more about this plan

        We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.