A marketing audit is a great way to identify wasted resources and improve your marketing results. Business owners sometimes they think they aren’t spending much on marketing, only to forget to account for the human resource costs or opportunity costs of spending time on one thing which isn’t giving a good return on investment. This is called MROI or AROI (Marketing return on investment or Advertising return on investment). By identifying tactics that are and aren’t performing, the audit can show you where to put more resources or recommend new tactics to get results.
Why you need it
Virtually every company who has been marketing themselves for over a year would benefit from an independent audit. We have come across companies where tens of leads each week were not even captured by an admin team and so were not only being lost but hurting the reputation of the company, and another company who was spending $140k per annum on advertising, before we recommended changes to their plan which reduced costs to $85k and doubled results in two months.
What we do
Our audits cover a 360 view of your integrated marketing processes – so we don’t just look at how many leads your website is getting, we look at how many you are converting and the value those clients are bringing to your business. A mini audit can look at your promotional channels and recommend changes to improve performance of campaigns and a full audit can include the relative performance of your products.
How much does a marketing plan cost?
A Max Mini Audit is $950, and a full audit and report is $1750, depending on the number of products and channels you need to be reviewed. We also offer a FREE Healthcheck which is a 25 point audit of your business systems that feed into marketing to give you top line ideas on how to lift results yourself.
SEE THESE PLAN
A digitally-focused look at your marketing that will enable you to understand…
Request our DIY Audit only and have an expert analyse your plan and make…
360 Audit Healthcheck
A more in-depth audit that will show you the gaps in your marketing that need…
Book a FREE 1 hour meeting
We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.