Launch New Product

Launch product Auckland

MAX MARKETING

Bringing New Product to Market

Go to market planning is the process of identifying how your product will be received by customers and the best way to engage them as quickly and efficiently as possible. Best done when you have an early idea for a new service or product range, go to market planning helps identify possible barriers and threats which may limit your success and show you what customers want and need from the product BEFORE you spend lots of money on developing a brand, packaging or advertising materials.

Why you need it

Doing Go to market planning will save you thousands on costly mistakes like focusing on benefits of your product that customers don’t desire, or pricing too high or too low. Undertaking the process early in the piece, before you’ve invested money on production or hiring people, can ensure that you identify any products which might not sell long before you’ve even hit the production line, allowing you to redevelop them or reposition them for better results.

What we do

Initially we will review you offer against the market and identify testing requirements. Then we may go into insight development (small focus group or customer feedback collection) or recommend more extensive research to find out about the potential behaviours and thoughts of customers ahead of launching. Once we have worked through these outcomes with you we will identity the best launch plan and communications messaging that will allow you to reach your audiences in order of value and ease of winning, giving you an action plan to follow to establish the product and how to communicate it effectively.

How much does a marketing plan cost?

To develop a go to market plan with us, the price normally starts at $8500, but can be less or more depending on how complex the service and how much detail we need to evaluate before determining product viability in your chosen market. Research costs would be in addition to this and start at $2500 up to $35k on average.

SEE THESE PLAN

Max

Go To Market

This programme includes A series of workshops & 1:1 coaching sessions. A workshop to identify…

Max

Insight

Targeted programme that aligns to a previous marketing plan that identifies…

Enquire Now

Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Go To Market
    $7950+ (+ GST)

    This programme includes: A series of workshops & 1:1 coaching sessions. A workshop to identify how you believe your product will fit into the market.

    • Showing you how to select your ideal target customers for your new product.
    • Validation of the market (Additional research budget required as necessary)
    • Devleopment of customer value propositions and offers to engage prospects.
    • Build your brand/product story and reasons for people to engage.
    • Selection of media channels to achieve the targets.
    • Finally we will work 1:1 with you to establish a tactical launch plan that will meet your goals
    • Meet with you at 30, 60 & 90 days to ensure you are implementing your strategy & coach you on effective marketing decisions that will achieve your goals.

    Rate: Typical cost $7950 – $15,500 inc GST, depending on research element required and size and scale of journey planning.

     

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


      Max Insight
      $1800 - $5000 + GST

      Targeted programme that aligns to a previous marketing plan that identifies the fastest way to reach a customer's acquisition goals. Includes:

      • Path to purchase planning
      • Strategic relationship building
      • Identifying customer segment value and prioritisation
      • Channel selection
      • Key segment levers and engagement strategies
      • Tactical plan based on agreed resources to deliver.

       

      Cost of programme $1800 to $5000 excl GST (as addition to another Max Programme)

      More complex research projects can be managed by our specialist team, lead by Dr. Paul Pickering. Prices to be quoted upon a brief.

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.