Go to market planning is the process of identifying how your product will be received by customers and the best way to engage them as quickly and efficiently as possible. Best done when you have an early idea for a new service or product range, go to market planning helps identify possible barriers and threats which may limit your success and show you what customers want and need from the product BEFORE you spend lots of money on developing a brand, packaging or advertising materials.
Why you need it
Doing Go to market planning will save you thousands on costly mistakes like focusing on benefits of your product that customers don’t desire, or pricing too high or too low. Undertaking the process early in the piece, before you’ve invested money on production or hiring people, can ensure that you identify any products which might not sell long before you’ve even hit the production line, allowing you to redevelop them or reposition them for better results.
What we do
Initially we will review you offer against the market and identify testing requirements. Then we may go into insight development (small focus group or customer feedback collection) or recommend more extensive research to find out about the potential behaviours and thoughts of customers ahead of launching. Once we have worked through these outcomes with you we will identity the best launch plan and communications messaging that will allow you to reach your audiences in order of value and ease of winning, giving you an action plan to follow to establish the product and how to communicate it effectively.
How much does a marketing plan cost?
To develop a go to market plan with us, the price normally starts at $8500, but can be less or more depending on how complex the service and how much detail we need to evaluate before determining product viability in your chosen market. Research costs would be in addition to this and start at $2500 up to $35k on average.
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Book a FREE 1 hour meeting
We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.