Lead Generation

Lead Generation

MAX MARKETING

Lifting Website Performance

Website performance is often considered to be how well you rank with Google, whether or not you are on the first page. However, most websites are built to generate leads or sell products, and if they are not doing these things for your business, no matter what page of Google you are on, they are failing. Lifting website performance is a process through which your website gets better at achieving your outcomes of finding more customers or selling more products.

Why you need it

Unless your site is simply an online brochure, it should have specific goals or tasks to do, much like an employee. Unlike your employees, it can work at these tasks 24/7. Therefore it should be generating you new customers or selling your product whilst you sleep. By focusing more on whether these goals are being reached, than what page you are ranking on, your business outcomes will be improved and your website will perform more effectively.

What we do

We will look at your business goals and identify the path to that goal through your website. Then we will audit your site both from a user experience perspective and a technical perspective to ensure that your site is performing for both human visitors and search bots. We will then show you how to structure your site content and to create more steps if required to lead your customers to where you want them. We will work with you over a 3mth period to ensure that you are tracking towards your goals and create an action plan of things to make your site better.

How much does a marketing plan cost?

Our audits are more extensive than you might get from a web company because we are focused on the customer outcomes. Our basic audit is $2950 which includes a roadmap for your performance. We can also do a Website Healthcheck for $500 which will give you the top line ideas on how to lift your website performance.

SEE THESE PLAN

Max

Digital

A digitally-focused look at your marketing that will enable you to understand…

Fast Track

Digital

To pivot your business and get back to performing. Our advisors will…

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We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Digital
    $3250 - $6500 + GST

    A digitally-focused look at your marketing that will enable you to understand where you digital assets in your business are and how to leverage them to drive results. This programme will cover:

    • Review of your digital assets and interpret where they sit in terms of performance indicators
    • Developement of an action plan and set targets for engagement and response
    • Recommendation of changes to ensure brand alignment with story & positioning
    • Understanding SEO structure and how it affects wire-framing of your website
    • Understanding social media planning
    • Editorial content review and planning
    • Understanding of measurement tools (Google Analytics) to monitor results and setting metrics for targets.

    Course is one-to-one training over your specific needs and tailored to your current digital activity, consisting of workshops and homework with guided support to the end of the programme, with optional ongoing coaching. Programme typically takes 3-6 weeks, costs from $3250 - $6500 + GST

    Additional add ons:
    • Development of a new plan for your website structure (wireframe) to maximise conversion and enquiry - $1-3k
    • Content development for your digital platforms - $1-3k

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


      Fast Track Digital
      $5000 + GST

      In this programme our online experts will help you to either solve a problem online, or structure your offer for selling/ presentation online.  Initially we will review with you via a workshop what your business goals and offers are, and then we will help to develop a roadmap for you to achieve your targets. From there, we will be able to assist with the implementation of one part of the plan to get you up and running quickly and get some runs on the board.

      • Full audit of your existing website, or development of a wireframe to add a new section or landing page to an existing site.
      • Path to purchase plan through your site and any off-line processes
      • Review of your offer to your clients
      • Your processes to get offers across the line
      • Set up of a landing page for your offers and lead magnets
      • Creation of marketing automation funnel structure (roadmap)
      • Enablement of digital implementation as required which may include:
        • Development of initial digital template (one of either social media, email or landing page - to include creative concepts, set up of Adwords, set up of analytics etc. )

       

      This is a fixed price programme to develop ONE offer through to delivery and automation.  Any additional requirement for assistance or advice will be charged at our normal service rates, or as agreed in advance.  Planning component & workshop 15hrs, implementation up to 20hrs, depending on skills required.

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.