Aimee is a creative marketing strategist with over 17 years of experience. She has managed a diverse portfolio of highly successful brands, campaigns and initiatives across a variety of categories, from telecommunications, banking, FMCG and energy, through to fitness, retail, not-for-profit and animal health.
Her vast experience as both an employee and a consultant across high profile advertising, brand and design agencies, as well as in in-house marketing roles for a variety of small through to large corporate businesses, has shaped Aimee into the highly intuitive, customer centric marketer that she is today.
Forever the warm and infectiously driven optimist, Aimee still lives by the old Saatchi & Saatchi mantra that was instilled in her way back in 2004 that ‘Nothing is impossible’ and she does everything in her power to bring great ideas and brands to life.
The SPCA Christmas fundraiser ‘A Very Silent Night’, that she implemented with a shoestring client budget of <$1K was a testament to this. Over $400,000 worth of free media coverage, a Christmas No.1 hit, several industry awards, and a significant cash injection for a deserving charity, at a critical, hugely cluttered, time of the year.
While Aimee specialises in brand, design, marketing and advertising strategy, she also enjoys the implementation side of things and can assist clients with end-to-end project management, concept and content creation, copywriting, research and website development.
As an ex-marketing / advertising leader as well as a past AUT ‘Applied Creative Strategies’ tutor, Aimee also excels at staff development and mentorship and can be hired on a fractional basis as part of your in-house marketing support.