I’m a strategic digital marketer!
I help brands succeed through developing clear strategies & actionable marketing plans that deliver strong commercial performance and a great brand experience.
With experience across a broad range of industries and specialties, my approach includes understanding target markets, developing brand messaging, testing through research and digital marketing, applying behavioural science to drive action, reviewing the full communications mix and rolling it all into targeted plan and measuring closely for success.
Over the years I have led brand and product launches into several countries, grown existing markets by over 150%, led numerous rebrands and run PR & influencer campaigns with over 20x ROI.
Experienced industries:
FMCG, Food Manufacturing, Media, Professional Services, Retail, SMEs, TourismKey Skills:
- Advertising Press/Print
- Advertising TV/Cinema
- Audience Development
- Audience Segmentation
- B2B Marketing
- B2C Marketing
- Brand Development
- Campaign Management
- Channel Management
- Consumer insight development
- CRM Marketing
- Digital Marketing
- E-Commerce Management,
- E-Commerce Strategy
- Email Marketing
- Franchise Marketing
- Go To Market Planning
- International Marketing
- Market Validation
- Media Marketing
- New Product Development
- Outdoor Advertising
- PR
- Price Setting/Modelling
- Product Launch
- Qualitative Research
- Quantitative Research
- Rewards and Loyalty Marketing
- Sales Performance & Strategy
- Search Analytics
- Segmentation
- Shopify
- Shopify Optimisation
- Social Media Ads
- Trade Marketing
- User Experience Planning
- Value Proposition Development
- Website Audit
