Nicole Wilson

To me, marketing is common sense.

I have more than 25 years of experience in marketing, including working with big brands, start-ups, and SMEs. My early career was spent climbing the corporate ladder in big business (with big brands and big budgets) but I quickly discovered that my true marketing love was the SME.

I have great admiration for that spark of inspiration combined with the guts to act on it that is the catalyst for many Kiwi businesses. Having started a few myself, I also understand what makes SMEs tick, and I’ve devoted the bulk of my marketing career to helping them launch, grow and prosper.

As a marketing generalist, I have a broad range of experience to draw upon, ranging from strategic planning to website user experience (UX) to marcomms campaigns, and much more. I’ve worked with businesses across a wide range of industries, however a high proportion have been in service industries, where the value proposition becomes so much more important given the intangibility of the offering.

My philosophy with any client is always to bring it back to that common sense approach: is this the right marketing strategy for your business? Will it get you efficient and cost-effective results? Are we talking to the right people, in the right way, via the right channels? In the end, it’s all about the results.

Whether you’re launching a new business or nurturing an existing one, I’d love to help you make your business better.