I’ve always cheered for the underdog and I don’t believe in smoke and mirrors. Magic? Real magic yes of course, but not pretend magic or vanity metrics, or marketing agencies who sell services simply to sustain themselves, to keep their clients paying and keep their business afloat. That’s something that I can’t abide.
And those underdogs? Entrepreneurs trying to get a break, or a new marketing manager trying to fix a big problem, I hate to see people taking advantage of them and I saw that A LOT in my agency days.
So I set up Max Marketing to be the opposite, to cheer for the little guy, or just the average guy who asks for help. To freely share secrets and give advice to people who WANT it and NEED it. I built a system so that other people like me could share their secrets and give advice and help, the best help, to make a difference in the only way I knew how – THROUGH MARKETING.
Building a process from scratch means you get to put in ALL the good parts. We avoided legacy systems and quick fixes, preferring to develop the approach the LONG way, through tried, tested, failed, redesigned, retested, succeeded processes.
Each time a new person joins the business I ask them to “make it better” to identify our inefficiencies, introduce new innovations and bring in their experience to build on what we have.
We were fully virtual from day one, when I started my business in 2013, to ensure the business wasn’t paying rent, bricks and electrics, but rather invested in tools and ideas and people. Then a pandemic hit and we were already fully set up to work with our clients without missing a step. The world caught up with us.
Our strength is our team collaboration. We meet weekly to discuss our ideas, train and learn. We peer review each other’s work and we network out challenges with our wider team. When you work with one of our marketers, you get an army of specialists behind them.
Of everything, the thing of which I am most proud is getting up every day for eight years straight feeling excited about going to work. I’ve never been in a job I felt that way about before. Ultimately, if you do what you love, that’s got to be the best way to live right? I want EVERYONE to feel that way, whatever business they are in.
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