If you’ve been around long enough, you’ll remember the original Milky Bar Kid and the Toyota Hilux “Bugger” ad campaigns. Both became iconic Kiwi commercials to be updated years later. I loved watching these ads, They made me laugh and I thought how much fun it would be to have a job making them. I didn’t end up in an advertising agency, but I worked with them a lot over the years. It was these ads and a sibling who worked in product marketing that sent me down the marketing path. My first job after varsity was as a Marketing Co-ordinator with American Express; a fantastic training ground for a graduate.
From there I continued to gain marketing management experience in corporate environments across highly competitive financial and telecommunications sectors over 15 years and took that experience with me when I went out on my own as a freelancer.
Since then I have continued to update my skills, especially in digital marketing.
Now I focus on helping companies to resource their marketing functions. As a specialist marketing recruiter and mentor, I can help with evaluating the skills gaps in your team for marketing resourcing, putting together position descriptions and then attracting and recruiting the right person into the team. Once you’ve hired your prefered candidate I can assist with onboarding and mentoring to ensure they come up to speed and are supported to be able to achieve your goals.
Experienced industries:
Accommodation, Agriculture, Fishing & Dairy, B2B, B2C, Beauty, Building, Business Events, Construction, Consumer Durables, Digital Marketing, Ecommerce, Entrepreneurship & Growth, Franchise, Government, Government Agency, Healthcare, Hospitality, Local Government, Manufacturing, Packaging & Production, Media, Networking, Not For Profit, Retail, Retirement Villages, SMEsKey Skills:
- Advertising Press/Print
- B2B Marketing
- B2C Marketing
- Brand Development
- Campaign Management
- Catalogue Marketing
- Category Development
- Consumer insight development
- Content Marketing
- CRM Marketing
- Customer Insight Development
- Data Marketing
- Design & Creative Management
- Digital Marketing
- Direct Marketing
- Email Marketing
- Event Management
- Franchise Marketing
- Go To Market Planning
- Lead Nurturing
- Market Validation
- Media Marketing
- Mobile Marketing
- New Product Development
- Outdoor Advertising
- PR
- Product Launch
- Qualitative Research
- Quantitative Research
- Rewards and Loyalty Marketing
- Sales Promotion
- Sampling
- Telemarketing
- Trade Marketing
- User Experience Planning
- Value Proposition Development