Trade Marketing (B2B)

B2B or Trade Marketing

MAX MARKETING

B2B or Trade Marketing

B2B marketing means business to business, and can mean selling a service to another company to make theirs more efficient. B2B or Trade marketing is different to selling to an individual because the engagement and sale process is usually much more complex, with more key decision makers in the mix.

Why you need it

With the market place for all businesses being more cluttered now, getting cut through of your offer to the right company is becoming increasingly hard. Telemarketing and networking isn’t enough any longer to keep up with your competitors. A dedicated marketing plan that keeps you current and on top of the market will deliver better results in a faster time.

What we do

We will workshop with you on your goals and what makes you different, understanding your critical capabilities and what process your customers take to engage you. Then we will identify your KDMs and show you how to reach them, cut through, and engage them more effectively. We can also help manage your brand reputation online and improve your website to ensure your prospects are hooked straight away and generate you leads that turn into customers.

How much does a marketing plan cost?

Our specialised B2B marketing plan starts at $8500 and has additional add ons including website performance roadmapping and tactical promotions

SEE THESE PLAN

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Enquire Now

Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max B2B
    $6750 + GST

    This programme is created for selling your business services to other businesses. Find out how to engage key decision makers and take them on a journey to engaging with your business.  We will show you how to identify the right channels to reach your audience in this cluttered market, what to do to develop your offer and how to increase your leads and conversions with both an online and offline strategy that suits your business and budget.  Following an initial workshop we will help you to:

    • Identify the ideal sets of characteristics that make up your best customers
    • Choose the most appropriate audiences which you will be able to reach most easily
    • Craft offers that will be attractive to your prospects
    • Develop your communications strategy including which channels to use and frequency of comms
    • Create an action plan for 90 days and 12mths that is aligned to your business goals
    • Give you a tracking programme to make sure you can measure your results and keep to your targets.

     

    This programme takes place over a workshop and 1-3 investigative meetings. The number of contact times will vary according to the complexity of your business and offer.

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


      Max Communications
      $7500 - $9500* + GST

      This is a Programme : An end to end communications review and strategic planning programme. Includes a strategic workshop for goal development and segment targeting with an output strategic 90 day and 12month plan that covers:

      • Brand platform review and recommendations
      • Digital review and recommendations
      • Communications review and recommendations
      • Assistance with development of a compelling value proposition for key target segments
      • Recommended Channel selection - Recommended top line messaging.
      At the end of this programme, you will know how to:
      1. Identify appropriate target audiences for existing and future products and services
      2. How to investigate the market and seek feedback
      3. How to create compelling messages that engage and have a plan to follow for initial 12mths
      4. How to choose the appropriate channels to communicate with audiences and measure them for effectiveness
      5. How to create hooks and offers that will convert prospects into enquiries
      6. How to track results and course correct strategies and tactics to optimise success.

       

      *The programme takes around 3-6 weeks to complete and costs will vary depending on the complexity of the business and the number of channels

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


        Fast Track Pivot
        $5000 + GST

        As we continue to battle through the COVID-19 crisis and ongoing challenges, many businesses have felt they need to reinvent part of their offer, or reposition their business to embrace a new of working or engaging with customers. For some businesses this involves a move to more digital process and engagement, for others it requires going after a new segment of customers with a re-vamped existing offer or something new.

        In this programme we identify quickly where the opportunities are for you with new customer segments and help you to create an offer that will engage quickly and get fast results.

        • Review of your current critical capability and offer to clients
        • Identification of engagement methods and channels
        • Review of your current customer relationships
        • Identification of best target segments
        • Creation of offers to engage customers
        • Set up of digital platform to engage at least one audience with a new offer
        • Roadmap for pivot strategy for the business
        • Set up of tracking KPIs and measurements to keep you on track.

         

        All sessions are run via video conferencing to keep costs to a minimum.  Creative services included where necessary to facilitate enablement. Total programme includes 50% strategic planning and 50% set up enablement and implementation.

         

        Interested?

        Find out more about this plan

        We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.