Branding

Brand Development Auckland

MAX MARKETING

Branding

Branding is more than just logo creation, it is the badge of honour and trust for your business. A brand can mean many things to many customers, for one it may mean quality and excellent service, and for another, it could mean safety and security. So the creation of a brand starts with understanding what your organisation stands for and what customers expect from you.

Why you need brand development

We work with you via a workshop to identify how your services or products are set up to meet the needs of your customers, and then develop a framework that tells the story and expectations customers can have of you. Once that’s complete, our design team will pull it into a set of visual identities using photography, icons and a wordmark to ensure your brand is distinct and recognisable.

What we do

Initially we will do a Healthcheck of your current marketing activities and assets and from there we will workshop with you to set up some outcomes for the plan, and then develop a 90 day and 12mth activity schedule with what activities you need to do each week to reach your goals.

How much does a marketing plan cost?

A brand package including a strategy from us will cost from $3250, which includes your messaging, your audience profile, imagery style, logo refresh and brand guidelines. More complex brands will require a customised quote.

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Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Brand
    $3750 - 7000* + GST

    Building a brand is more than developing a logo and a tone of voice for a company - it relies on a deep understanding by the owner of what the company should mean to its customers. In this customised development programme, business owners will learn how to create meaningful connections between their business and their existing and future customers, and learn how to develop advocates for the brand quickly and with ease. You will learn how to:

    • Clarify your company's value to a customer
    • Identify the touch points of your brand
    • Develop a brand positioning and roadmap for your business
    • Clarify key target audiences and how they will engage with the brand
    • Develop a framework for the brand reputation management and brand trajectory

    *Programme cost dependent on complexity and number of brands.

    Additionally, we can add on a visual identity development that will include:
    • Development of logo, typography, graphics style, photography guide
    • Examples of the brand use in social ad or banner ad
    • Set up of brand guidelines
    TOTAL COST OF ADD ON $3250

     

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


      Fast Track Brand
      $5000 + GST

      This truncated brand programme is aimed at getting your customer value proposition wrapped up with a visual identity to help you start trading quickly.  More than just logo development, we will help you with a communications plan to connect your brand story with your ideal customers and show you how to implement this with references to style, language and online reputation management. In this programme we will:

      • Evaluate your unique selling proposition and key points of difference
      • Review how you have been attracting customers & your success rates
      • Develop a roadmap and brand position to drive you to your goals
      • Work with you to create a visual identity to match your proposition (Logo, positioning, typography, photography style, ad examples and brand guides)
      • Show you how to create your own messaging, promotions and offers using the brand template developed

       

      All work is conducted via video sessions and remote work not face to face in order to keep the costs of delivering this programme minimal. 50% of the project time is spent in an advisory capacity and 50% on enablement/implementation.

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.