Offline Advertising

Advertising Auckland

MAX MARKETING

Above The Line & Offline Advertising

ATL Advertising (above the line) originates from an accounting term where costs come off the balance sheet either as a cost before revenue (such as mass media advertising) or after revenue or below the line (such as discounts, point of sale promotions etc). It’s now evolved to reference mass media such as TV, Radio, Press or Magazines, Outdoor Signage, and cinema. It can also be called Traditional Media or Traditional Advertising.

Why you need it

Many businesses incorrectly assume that it is more expensive to be on TV or Radio than to reach audiences through email or social media. However, despite the higher production costs of traditional media, TV and radio in particular remain very cost effective ways to reach large numbers of people and to promote your business. For example, a TV ad slot might cost less than $5 for 15 seconds and reach 10,000 people, vs a letter which might cost $3.50 incl postage or a social media post which may cost $5 but only reach 5 people.

What we do

We can help review all your marketing communication channels and determine if there is a better or faster way to connect with your audience. If appropriate, we can hook you up with local press, recommend the best sites to advertise outdoors, or help you to produce a video for TV commercial or YouTube or write a script for a radio ad. Plus we can help you to book the media and show you how to measure results.

How much does a marketing plan cost?

You probably need a minimum budget of at least $1000 per month, and up to $10k per month for a launch of a new product or service. Radio is much less, and signage production costs have come down massively in recent years.

SEE THESE PLAN

Max

Communications

This is a Programme : An end to end communications review and strategic…

Marketing
Healthcheck

Request our DIY Audit only and have an expert analyse your plan and make…

Enquire Now

Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Communications
    $7500 - $9500* + GST

    This is a Programme : An end to end communications review and strategic planning programme. Includes a strategic workshop for goal development and segment targeting with an output strategic 90 day and 12month plan that covers:

    • Brand platform review and recommendations
    • Digital review and recommendations
    • Communications review and recommendations
    • Assistance with development of a compelling value proposition for key target segments
    • Recommended Channel selection - Recommended top line messaging.
    At the end of this programme, you will know how to:
    1. Identify appropriate target audiences for existing and future products and services
    2. How to investigate the market and seek feedback
    3. How to create compelling messages that engage and have a plan to follow for initial 12mths
    4. How to choose the appropriate channels to communicate with audiences and measure them for effectiveness
    5. How to create hooks and offers that will convert prospects into enquiries
    6. How to track results and course correct strategies and tactics to optimise success.

     

    *The programme takes around 3-6 weeks to complete and costs will vary depending on the complexity of the business and the number of channels

     

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.



      Marketing Healthcheck

      $499 + GST

      Request our DIY Audit only and have an expert analyse your plan and make recommendations for your business. The marketing health of your business will often dictate its ability to grow, acquire new customers and keep existing ones. This quick health check programme will show business managers where to look for signs of ailing marketing health and how to cure it.

      In this programme you can analyse and review what’s working in your business, and then request for a senior marketer to review your responses with you in a 1hr video session to make recommendations as to what you need to focus on to enable your goals.

      Simply fill in the form below to get started with the initial questionnaire and customised report.

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.