Marketing Strategy

Marketing strategy Auckland

MAX MARKETING

Marketing Strategy

A good marketing strategy will identify the right customers for your business that are going to help you achieve your goals faster. Many businesses waste advertising $$ and resources going after whom they think are the right customers, or rushing to get onto social media because they see competitors there.

Why you need it

A marketing strategy will give you a plan to follow for a set period of time that will enable you to manage growth. For example, mass media promotions tend to reach around 20% of your possible target customers, but with targeting you can improve that to 95%, meaning you are more likely to get better conversion rates and more leads. For small business, marketing strategy is an essential part of the process and critical first step.

What we do

Initially we will do a Healthcheck of your current marketing activities and assets and from there we will workshop with you to set up some outcomes for the plan, and then develop a 90 day and 12mth activity schedule with what activities you need to do each week to reach your goals.

How much does a marketing plan cost?

$2950+ Depending on the complexity of your business this can be done in a day via our OneDayPlan, or adding in some insight or working through your brand options may require more time to get right.

SEE THESE PLAN

Max

Basics

Get the basics of marketing sorted and you have the foundation…

Max

Communications

This is a Programme : An end to end communications review and strategic…

Fast Track

Pivot

Communicating with customers and staff during a crisis can drastically impact…

Fast Track

Engage

In this programme we can support you on finding the right communications…

One-Day
Action Plan

Our one-day marketing refresh plan will ensure that you start the…

Enquire Now

Book a FREE 1 hour meeting

We are happy to have a chat and understand your business needs. To book an appointment, simply fill out the form. We’ll get back to you within 24hrs to confirm next steps.

Contact Max Marketing

    Max Basics
    $2500 - $3500* + GST

    Get the basics of marketing sorted and you have the foundation for accelerated growth. This customised development programme is tailored to your individual business and skill level and will help you to:

    • Identify what makes your business different
    • Clarify what marketing success looks like for you
    • Understand your competitive position
    • Articulate the key value your business brings to would-be actions and a 12mth strategic plan

     

    *Price range is dependent on the complexity of your business, (eg number of products or services and variables to be included in the plan development)

    The base programme can then be expanded to include any of the following targeted modules, each $1000+GST:
    • Acquisition Essentials: Tactical planning for new segment acquisition within 6mths
    • Brand Essentials: Development of brand story and positioning messaging including taglines
    • Campaign Essentials: Development of one tactical campaign to support your plan
    • Communication Essentials: Development of comms plan to support your strategy
    • Conversion Essentials: Creation of hooks and conversion funnels to increase enquiry
    • Content Essentials: Creation of a content plan and schedule to accompany your plan
    • Loyalty Essentials: Retention and customer satisfaction techniques to grow customer relationships
    • Social Essentials: Setting up of a social platform and community development including 3mth content plan
    • Value Creation Essentials: Development of offers, USPs and messaging for your ideal customers
    • Web Essentials: Recommendations on how to reframe or plan your website to maximise your strategy
    You can also utilise our Coaching Essentials add on for $600 to get 3mths coaching and guidance for your marketing plan to help ensure progress is effective.

     

    Interested?

    Find out more about this plan

    We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm next steps.


      Max Communications
      $7500 - $9500* + GST

      This is a Programme : An end to end communications review and strategic planning programme. Includes a strategic workshop for goal development and segment targeting with an output strategic 90 day and 12month plan that covers:

      • Brand platform review and recommendations
      • Digital review and recommendations
      • Communications review and recommendations
      • Assistance with development of a compelling value proposition for key target segments
      • Recommended Channel selection - Recommended top line messaging.
      At the end of this programme, you will know how to:
      1. Identify appropriate target audiences for existing and future products and services
      2. How to investigate the market and seek feedback
      3. How to create compelling messages that engage and have a plan to follow for initial 12mths
      4. How to choose the appropriate channels to communicate with audiences and measure them for effectiveness
      5. How to create hooks and offers that will convert prospects into enquiries
      6. How to track results and course correct strategies and tactics to optimise success.

       

      *The programme takes around 3-6 weeks to complete and costs will vary depending on the complexity of the business and the number of channels

       

      Interested?

      Find out more about this plan

      We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


        Fast Track Pivot
        $5000 + GST

        As we continue to battle through the COVID-19 crisis and ongoing challenges, many businesses have felt they need to reinvent part of their offer, or reposition their business to embrace a new of working or engaging with customers. For some businesses this involves a move to more digital process and engagement, for others it requires going after a new segment of customers with a re-vamped existing offer or something new.

        In this programme we identify quickly where the opportunities are for you with new customer segments and help you to create an offer that will engage quickly and get fast results.

        • Review of your current critical capability and offer to clients
        • Identification of engagement methods and channels
        • Review of your current customer relationships
        • Identification of best target segments
        • Creation of offers to engage customers
        • Set up of digital platform to engage at least one audience with a new offer
        • Roadmap for pivot strategy for the business
        • Set up of tracking KPIs and measurements to keep you on track.

         

        All sessions are run via video conferencing to keep costs to a minimum.  Creative services included where necessary to facilitate enablement. Total programme includes 50% strategic planning and 50% set up enablement and implementation.

         

        Interested?

        Find out more about this plan

        We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.


          Fast Track Engage
          $5000 + GST

          In this programme we can support you on finding the right communications strategy and tactics that will enable your company to continue to build and grow an engaged customer base quickly, and we will set up at least one automation from start to finish to allow you to get ahead quickly and be able to do this internally if desired:

          • Intitial review of your current customer acquisition and CRM systems
          • Roadmap development with KPIs for customer engagement set up
          • Key tactical initiatives for reaching your goals
          • Identification of the best channels to utilise with your budget
          • Set up enablement of at least one tactic end to end, to include creative template as required.
          • Results tracking template designed to keep you on track with measuring customer satisfaction and engagement.

          This programme is split 50% strategy and 50% set up and enablement for implementation.  Ongoing implementation can be purchased in blocks of hours to be utilised against the plan over an agreed timeframe.  Costs will vary according to implementation skills required.

          Interested?

          Find out more about this plan

          We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.



            One-Day Action Plan

            $2750 + GST

            Our one-day plan will ensure that you start the New Year or new season with a clear direction and set of tactics to take you where you want to go. This is a fast, high-level activity that takes you through six key modules of the planning process to end up with an agreed strategy that will drive your objectives. Perfect for:

            • Business owners short of time.
            • Small teams without Marketing Manager.
            • Less complex businesses.
            • Companies with clear vision for growth.

             

            Outcomes & Agenda: This session will result in a 30,60, 90 tactical action plan plus a high-level 12mth strategic marketing plan. Review of previous plan and outcomes Situational analysis. Tactical results and strategy review Insight review. Goal setting for next year Marketing plan development Tactical plan development Budget development. Tracking template development Milestone setting and accountability.

             

            Interested?

            Find out more about this plan

            We are happy to have a chat and understand your business needs. Fill out the form and we'll get back to you within 24hrs to confirm the next steps.