Cogent has been operating for over 20 years offering contact centre solutions for large business and radio solutions for events, Truck drivers and other areas where quick communication is essential. In 2012 the business changed ownership which saw a philosophy change for the business and a rebuilding phase. The core philosophy of being a service partner, not a supplier, is now ingrained in the business and the business has been looking to grow it’s customer base over the last few years. The relationship with the customer was largely 1 to 1 with a salesperson which worked well for large businesses, however the change to cloud based solutions and the development of video conferencing during the Covid lockdowns has meant that the average sale has decreased and the customer’s needs have changed. A Digital Marketer was brought on to the team at Cogent to develop their digital presence and create lead generation and relationship management through digital tools. The Digital Marketer wanted to be more proactive with the marketing he was doing and the Director of the business wanted to provide the opportunity for the digital marketer to grow their skills.
Why did you/your business engage Max Marketing ?
To get some assistance and structure with our marketing efforts
How did your marketer help you and your business achieve results ?
Teresa identified opportunities and areas we needed to work on. She also gave us a clear structure going forward which gave us a huge amount of guidance.
What results have you seen so far ? / What results do you expect will come from your plan ?
We’ve seen more engagement on our social media channels and website. We’ve also gained more leads through our digital campaigns and have a clearer brand identity.
What was the highlight of working with your marketer or the outcome you were most pleased with ?
The highlight of working with Teresa and Max Marketing was being able to tap into the knowledge of an experienced marketing professional and as a result upskill as an individual and as a department.
How many employees does your company have ?
I have dealt with Max Marketing since 2012
Throughout numerous business ventures, I continue to seek the marketing expertise Louise and her team have to offer.
CEO, Greenfield Global
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