Assuming people want or need what you sell in the first place…
… if your ads, website, social media, or presentations aren’t getting you enough leads or sales…
… one or more of these factors could be the reason why:
# 1. Targeting
Are you targeting the right people?
Do they need or want a product like yours in the first place?
And do they have the money and authority to buy it?
# 2. Media
Are you showing up where your ideal customers are, both off and online?
# 3. Timing
Are you showing up at the right time? By hour, day, season, life event or occasion?
# 4. Offer
Is what you are offering – the outcome, transformation, or result they get from using your product or service – presented in the most relevant and exciting way?
# 5. Easy
Is it easy to understand what you are offering? The “deal,” what they get, and how to order it?
# 6. Proof
Are you backing up every promise or claim you make with proof?
# 7. Credible
Do you come across as an expert in your field? Especially if you provide a service, an information product, or sell a high-priced or complex product.
# 8. Trustworthy
Do you seem trustworthy, honest, dependable?
If you sell online, do you list a physical location and not just a PO Box? Do you show yourself on your website or stay hidden? Are there any negative online reviews you haven’t responded to?
# 9. Urgency/scarcity
What are you doing to encourage people to act now, rather than put things off?
Do you, or can you, put limits on availability? By quantity, time, or access to you?
If you aren’t getting the leads or sales that you think you should, one or more of these factors could be the reason why.
If this is the case, feel free to print out this list… keep it somewhere handy… and use it as a checklist to “reverse engineer” where things might be going wrong.
And if you would like more marketing tips like this, you will find them right here: